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Jan 19 2009

Another Way To Monetize Twitter!

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Back propecia for cheap in November I told you about a service called Be A Magpie. Which sells advertising in your tweets.

This month I wanted to tell you about a service western union sri lanka udawalawe that I am testing out ampicillin buy online called Twittad.

What is Twittad? Its brief tag line says “Let your ad meet tweets”. The tagline may be brief but it doesn’t mean anything to me.

What Twittad does at the moment is allow you, a twitter user, to sign up and sell the background of your homepage.

In my case that would be the page located at http://twitter.com/ChadVanNorman. delivery kamagra generic When you sign up, you set a period (a Tenure) and the price you wish to sell your background for. I have mine set to $9.95 per week.

So the background of this user’s twitter page is suddenly converted into real advertising space. Now remember that the backgrounds on Twitter homepages are images – There is no click through to another web page. Advertisers must moneygram agents remember that they are buying a fixed static space for a fixed time, click through isn’t relevant.

One major problem that I can see for advertisers is in estimating the value of placing an ad on any one twitter profile. One might rush to the view that the more followers a Tweeter has, then the more likely that the user’s profile will be viewed.

In fact, users of twitter rarely have any reason to visit a fellow twitter user’s profile. For me, usually the only time I will check out another profile, and so see the background image is when that user starts to follow me. I will receive an email from Twitter informing me, with a link to the profile.

So Advertisers should in fact look for “growth in number of followers” as a more likely indicator of the potential success of a Twittad. The Value an advertiser places on this may only be judged over time and I think it would be in Twittad’s favor were they to start publishing more developed metrics then are currently available on their homepage.

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1 Comment »

Comment by James Eliason
2009-01-19 17:04:13

Chad,

Thank-you for covering Twittad on your blog.

You do bring a very important thing for advertisers, and that is the background images are not clickable. For that reason we have added a 1 First Tweet that goes out at the beginning of the ad serve, and 1 Last Tweet that goes out at the end of the tenure.

We have had a increase in advertisers sign up over the last few weeks that have had success with our program. It is 100% our goal to minimize the ad tweets with a increase in page view analytics. These are things that are out of our control right now obviously because we are a 3rd party application. It is our hope that we can work with Twitter soon so we can build a full scale ad network with them.

Regards,
James Eliason
Founder/CEO Twittad.com

 
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